Guide

Start with one
useful conversation.

A practical guide to defining the first experience you want an assistant to support.

Planning worksheet

Prepare one useful conversation.

Capture a real visitor need, the information that can answer it, and the limits that keep the first experience clear. Your notes stay on this page. Print them before you leave to keep a copy.

01 Start with the question

Choose a question people already ask. Keep it specific enough to recognise a useful answer.

02 Name the source

List the information an answer should draw on. A source needs an owner and a way to keep it current.

03 Set the boundary

Decide what the first experience should cover, and what it should make clear is outside its scope.

04 Place it in the moment
05 Agree what to review

Choose a small number of observable checks for the first experience. Do not assume an outcome before testing it.

Bring your questions

Start with one question. See where it could go.

Start with a question your customers actually ask, and explore how it could be answered on screen.