Shared catalogueExterior Quick Dry Woodstain
Preparation, coverage, finish and product description
“Where can I find this?”For multi-site retail / Shared knowledge, local context
One catalogue. Every location has its own answer.
The product knowledge can be common. Availability, price, promotion and where to find something can belong to the place where the customer is standing.
Local context / NewcastleWoodcare, aisle 7RAVO at this location
“You can find exterior woodstain in aisle 7, in the woodcare section.”
Local context / ManchesterAisle 7, limited availabilityRAVO at this location
“Please check with the paint desk.”
Local context / LondonSample display, ask the paint deskRAVO at this location
“The paint desk can help with the next step.”
Local context / LeedsAisle 4, garden careRAVO at this location
“Look in aisle 4, beside garden care.”
Local context / BristolGround floor, woodcare sectionRAVO at this location
“You will find it in woodcare on the ground floor.”
Local context / GlasgowAisle 9, exterior finishesRAVO at this location
“It is in aisle 9 with the exterior finishes.”
Local context / CardiffDisplay near the paint counterRAVO at this location
“The sample display is beside the paint counter.”
Shared information. Local decisions.
Share the product knowledge
Use common product descriptions and specifications across locations, giving your team a central foundation for the customer conversation.
Respect the local detail
Prices, availability, promotions and aisle information can be location-specific. The connected source data determines which details an assistant can use.
Start with a representative location
Check a real store’s questions and data before extending the same approach to the wider estate. Confirm how local changes reach the assistant.